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5 Chatbot Marketing Mistakes That Hurt Your Business’s Bottom Line

chatbotsBy now, most local businesses have heard about chatbot marketing and want to implement it in their marketing but are scared off by the technical side. Many of these businesses are tired of the shiny-new-toy syndrome and want something that’s easy to install and works without costing an arm and a leg.

The problem here is, if you aren’t automating many of the menial tasks in your business it can get overwhelming trying to market yourself against your competition. But that’s where you can offer a serious competitive advantage in your industry over other businesses who are too afraid to take the risks.

Marketing is about taking risks to generate new clients and make more money for your business. Whether you use paid ads, video marketing or try to get free traffic from google, you need help in getting the attention of your customers and clients.

So, how do you do that?

By using chatbots, of course. But, there’s a caveat to this kind of marketing. If you setup a chatbot wrong, it can come back to bite you when you least expect it. Since chatbot marketing is in its infancy, many local businesses think they can just “throw one out there” and expect to hit paydirt but that’s where the wrong type of chatbot marketing can really damage your business.

I’ve compiled a list of the top 5 mistakes local businesses make that can ruin their chatbot marketing.

#1 – You Don’t Test It Enough Before It Goes Live


Before you launch your chatbot, you must thoroughly test it to make sure it works, smooth out any kinks you may find, and make sure it’s right for your type of business.

Can it handle real-time conversations?

You need to make sure it can interact with your future leads in a way that gets their attention and makes then feel as if they are being taken care off. A chatbot that acts like a robot will turn off any visitor that comes to your website and gives off the impression that your business isn’t professional enough.

We know that not every chatbot is 100% perfect, it just needs to convince your prospects that it is. You don’t want to turn off your new leads before they have a chance to make a purchase so be careful to tweak your conversation flow before you make your chatbot go live..

According to Hackernoon.com, “Chatbots, if leveraged in the true and accurate sense can deliver ultimate customer satisfaction and streamline the support functions for small organizations.”

That’s the catchphrase here –  delivering the ultimate in customer satisfaction.

They go on to say, “Chatbots help small business scale up their operations as they do not have limitations related to time & efficiency. Unlike human agents who can handle only 2 to 3 calls at a time, Chatbots, when used to complement your task force, can offer quick solutions to more customers.”

Get these parts wrong and you will put a dent in your marketing that you may never recover from.

#2 – Not Personalizing Your Bot To Your Brand


If you launch a new bot that has no personalization, it may truly hurt your brand. One of the main reasons why you would launch a new bot for your website is for it to be the face of your company when people come to your website.

If your bot is clunky and hard to navigate, it makes your company look inefficient and cheap. Always remember who your customers are and what they want from you. Your chatbot should be an extension of who you and your company represent.

According to chatbot.fail, “Despite the best of our intentions, sometimes chatbots fail to deliver user experiences that are as seamless, delightful and efficient as we envisioned them to be.”

This happens more often than not and when it does, it can really hurt your brand. Be empathetic to your customers and what they want.

If you have to, send out a question and answer email or even have a quiz on your site asking what your customers want and then build it for them. They will appreciate it all the more and continue to buy from you in the future.

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#3 – Disrespecting Facebook’s Rules Regarding Chatbot Marketing


If you would like to make the most out of your messenger marketing, Facebook has rules put into place to make sure no one is overstepping the regulations that they and other platforms have put in place. You don’t want to get slapped with a penalty so learn to read and play by the rules.

It goes without saying that those who try to game the system are the ones who end up ruining it for everyone else. Don’t be the one who falls into that category. Sometimes, accidents happen but that may not be enough to slap you with a penalty so be sure you know what you’re

It’s all about respecting your customers.

In an article entitled “Chatbot Broadcast Rules” on chatbotslife.com. they state,If we all continue to abuse the platform for our own gain and the end users become increasingly annoyed, they will simply stop using the platform.

You want to follow the rules and make sure you are giving a great experience for your users because that is the bottom line. Your customers mean everything to you so don’t do anything to screw that up.

#4 – Sending Out Way Too Many Messages


Another huge mistake comes when setting up the messages for your chatbot conversation. You don’t want to send too many messages because you may anger your subscribers.

Sometimes, when we get a new toy, we want to play with it and see what it can do. This is not one of those times. In fact, less is better.

Whether you’re launching a new drip campaign or would like to send out a series of chat blasts to promote a new product, you should always be careful not to overdo it.

As we said in the last mistake, be respectful of your clients

Messenger marketing is highly effective when used properly, but only if you’re careful not to send too many updates that may be perceived as annoying.

And as you know, once you’re perceived as too annoying, you’ve lost your customer!

#5 – Hiring The Wrong People To Properly Set Up A Chatbot For Your Business


As a local business owner, you have a lot on your plate. It isn’t wise to go cheap in setting up a new chatbot for your business. Unless you do this for a living, leave it to a professional to get it done right the first time.

They know what they’re doing and can fix any mistakes that come up while they install it. As we alluded to in the first mistake, you must test it out thoroughly to make sure there are no bugs in the system.

This is where hiring a professional really pays off. They know what they are doing and can make suggestions which can turn your chatbot into an important part of your marketing.

An experienced installer can take care of your chatbot from start to finish and allow you to work on your business selling your products and services.

Once you have it all setup and are ready to go live, it is best to invest in a monthly maintenance plan where your installer can quickly get your chatbot back online if any problems arise. What you pay him is insurance against lost sales that could happen when the chatbot goes down.

Want to take your Chatbot Services to the next level?

We never charge for a consultation. Why not call us today to find out what we can do for you?

If you are trying to attract more clients, call us today at 1(848) 218-9677. Not only can we help you with your Chatbot Services, but we can also help you establish very effective Online Marketing strategies to help you grow your customer base even faster.

See what we can do for your Chatbot Services at https://outtasitemarketing.com/fb-messenger-bot-installation

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Barry Ferguson is the owner and President of Outtasite Marketing LLC, a Local Business consultant who puts the best interests of his clients first by treating them with honesty, respect and care. As a small business owner himself, he knows exactly what business owners need and helps them to boost their bottom line by getting more customers in the door and making long-term sales goals a priority. With 12 years of experience in Website Building, Search Engine Marketing and Reputation Management for local businesses, he is always at the forefront of new technology so he can help his clients stay current and focused on growing their business.


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