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Five Reasons Why Your Website Isn’t Converting

Local SEO for websitesIs your website not making the kind of sales you hoped it would make?

For many business owners, their website is lacking when it comes to closing the sale. The site doesn’t load fast enough, the look is boring and outdated, and it’s too clumsy to maneuver and find what you came to buy. This can all change with the right kind of website design that is right for your industry and your personality.

Too often, website owners want the latest and greatest upgrades for their site without realizing if it fits with what they are selling. They think if they spend a lot of money they will get a great performing website but it usually doesn’t work that way.

It’s not about how much money you spend but what your intentions are so that the web designer can plan out a site that meets your needs and the needs of your customers. You can have all the bells and whistles but if it takes away from the primary objective of the site then no amount of money spent is going to help you make sales.

Web design takes in many different ideas when it comes to designing a site for a local business owner. You need to take in issues of marketing, usability and sales funnel aspects that all go into a money making website. Aesthetics are important but so is a customer’s  ability to find what they are looking for. You must also take in account the industry in which you sell in so that customers are familiar with your niche.

Here’s a great example of this. You see a site made for gaming enthusiasts and it has all the latest tech gadgets and it looks sleek and modern but if you are selling pet grooming products it will seem out of place. That is why you need to sit down with your web developer and make a plan that has everything you need to see what you are selling.

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Let me show you how this is done and we’ll then help you decide what is best for your own site.

Reason #1: Usability – Websites must be accessible to users that is friendly, straightforward and leads the user to take action in a way that the business owner wants them to. For example, a usability issue might be the fact that some of the “purchase now” buttons are not as easily noticeable as they should be. In order to get a good idea of some usability factors, take a look at some of the larger websites on the web or even some of your competitors. If you find it extremely easy to make a purchase on these sites, find out why.

If your competitors are ranked higher in the search engine than you, sit down and take notes about their site. Try to understand why it works, why they are able to make sales and how easy it is to get around the site. Look for things that set them apart and try to incorporate some of these ideas.

Reason #2: Slow Upload Time – Now that broadband Internet is common in almost every household across the Western world, people are used to websites that load fast. If your website is too bulky or it requires too much time to upload, you will find that many users will quickly leave your site. The slower the loading time the more your customers will leave and go to your competitors site.

There are many technical tricks that you can use to increase the speed of your site. One of the easiest ways is to simply remove any unnecessary elements of your website. Your website should be a simple, straightforward and easy to use place for users to visit. Too many pictures, too many videos and even too much text can bog down your server and create websites that are confusing and take too long to load.

Reason #3: Unclear Intentions – When your user first enters your site, whether it is through a blog post or through the homepage of your site, they need to know immediately what your site is about. Beyond that even, they need to know exactly what they should do on your website. If you have a website that is about plumbers, yet the first page they enter is all about small business management, it can be very confusing for a user. This confusion always leads to a lack of sales.

This is the reason why we plan out every page of your site so that it is easy to get around. As a website owner, your job is to gently push the consumer down a pathway to buying your products. If you have things on your site that steer them away then you have lost control of the consumer.

Reason #4: Selling The Wrong Products -This might sound a bit bizarre, but there are some websites that are unintentionally ranked for keywords in which the site is not directly related to. For example, you may have a website that sells posters for movies. If you have a website that sells movie posters, you would expect that the majority of the users on your website are interested in looking for these type of products.

What happens then, if a person comes to your site looking for a movie DVD? It is important to know what is going on with your website in terms of search engine optimization. If you do not know to how to optimize your website, including on page and off page SEO tactics, it is time to learn how to do that.

As a local business owner, your keywords are your products and services. If you are ranked for keywords for things you do not sell then you are wasting that keyword. Optimization is all about getting your site ranked for your keywords.

Optimize each page for what that page is about not just for what you are selling or for keywords that get a lot of searches. What go is getting searches for a keyword that has nothing to do for you. Plan out each page with the right products, right keywords and make it easy for the consumer to make a purchase because at the end of the day it’s all about how many sales you make not how many keywords you are ranked for.

Reason #5: Bad Or No Marketing At All – The worst possible thing that you could do with your website is nothing. Many people believe that you can simply build a website and the users will flock to it. The fact of the matter is, that there are millions upon millions of websites just like yours and and every other website is competing for the same traffic in your niche.

You have to actively engage in online marketing tactics and techniques in order to have your website seen. Hiring a professional company to do this is a good investment. A website brings substantial financial gains to those who know how to utilize it properly.

How Do We Do This?

  1. This means using social media sites like Twitter, Facebook, Pinterest, LinkedIn and Instagram to keep your clients and customers aware of what is happening with your business.
  2. Starting a YouTube channel with videos about your online store, your products and services as well as informing them about why they need your products and services. Since YouTube is the second biggest site on the internet, you can bring in new business that wants to buy from you.
  3. Writing daily or weekly blog posts about your industry, about information regarding your products and what is happening with your business. Guest posting on industry leady website is also a great way to get your name out there and brand you as an authority.
  4. Sending out press releases about your business to get good publicity about your business. A few good press releases can bring loads of new customers and when you dedicate a page to those press releases on your site, the search engines will rank them as well giving your site a distinct advantage over your competition.
  5. All these things should have a page on your website so that when people come to visit your site they can see you are an authority in your field and it gives them a reason why they should buy from you.

By reading, understanding and implementing these five simple tips on how to turn your website into a money making business tool, you are now well armed to take your website to the next level. For some of these tips you may be interested in hiring a qualified professional.

We here at OuttaSite Marketing have the right Web designers, SEO professionals and professional seasoned marketers who can all provide you with top-notch solutions to turning your website around and making your website the go-to place on the internet.

Want to take your Website Design to the next level?

We never charge for a consultation. Why not call us today to find out what we can do for you?

If you are trying to attract more clients, call us today at 1(848) 218-9677. Not only can we help you with your  Website Design, but we can also help you establish very effective Online Marketing strategies to help you grow your customer base even faster.

See what we can do for your website at https://outtasitemarketing.com/web-design-services/

The following two tabs change content below.
Barry Ferguson is the owner and President of Outtasite Marketing LLC, a Local Business consultant who puts the best interests of his clients first by treating them with honesty, respect and care. As a small business owner himself, he knows exactly what business owners need and helps them to boost their bottom line by getting more customers in the door and making long-term sales goals a priority. With 12 years of experience in Website Building, Search Engine Marketing and Reputation Management for local businesses, he is always at the forefront of new technology so he can help his clients stay current and focused on growing their business.
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