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The Benefits Of Doing Local SEO

seo your websiteWhat Is Local SEO?

Are you pulling your hair out trying to figure out how to optimize your local website for the search engines?

If you want to market your local business, using local search engine optimization (SEO) is the best way to rank in the search engines. You have the advantage of promoting your products and services in a way that gets more eyeballs and traffic to your site.

Local SEO practices are used on your business to rank you on a customer’s local search options. You wouldn’t want to rank your business for an area you don’t do business in.

Here’s an example:

Best pizza in NYC

you don’t want to rank for Best pizza in Chicago if you don’t have a store in that area..

What we want you to understand is this: Worry about your local area. You’ve done all the research to set up your business in this area why not use that research to rank i the local search?

According to Google, over 46% of all searches on the internet are for local intent. That’s a huge plus for you and your business but let’s take that one step further.

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Initiating Buyer Intent

Why is buyer intent so important to local SEO?

When someone is searching for something to buy from a local area, that’s buyer intent. When you are ranking for that search query, that’s when your business can soar.

MOZ, one of the biggest SEO software companies in the world says this about local SEO: “Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.”

How To Increase Your Search Visibility?

According to MOZ, there are 4 ways to setup your local search to gain more visibility. They are :

1-Guideline Compliance – This is done by getting your site in Google My Business, setting up your YELP Profile and getting found in Local online search directories. The idea is to formulate your site the way Google would look at it so you don’t run afoul of their guidelines. In other words, play by their rules and make them happy. Don’t try to game the system or use loopholes. Run your website like you run your business – honestly and ethically.

2- Site Authority – Is not given to you by virtue of having a website. You must earn it. To gain authority on the internet, you must do the following:

  • Accrue it through age of your domain. Don’t let this deter you. Age is only one factor.
  • Links – Both outbound and inbound links play a big part in your domain authority. Having many links (must be strong and authoritative not junk or spammy links) from quality, relevant sources and being mentioned in trade papers, online review sites as well as news sources can jumpstart your linking campaigns and catapult you up the search rankings.

3-Quality Of Your Site– This goes without saying. If your site has quality information and content, is easy to navigate, loads super fast, has a good user experience. has a properly structured layout, is free of malware, has a SSL certificate and renders correctly on all devices then you will have a distinct advantage over your competition.

4- Quality Of Your Site’s Optimization – Without talking Geek Speak, your site’s main goal is to get to the top of the organic search results. You can do that buy using the right keywords but local search goes far beyond that. geography plays a huge part in how you rank. You ultimately want to rank your site for where it is located and then use the other guidelines to keep it ranked. You should be focusing on the terms relevant to the location in which your business serves. That’s where your traffic is coming from so optimize your site for them. They are the ones who will buy your goods and services.

Local SEO Citations And Listings

Why Local SEO Listing Accuracy Is Important

What is the most important information on your website?

1- Name 
2- Address
3- phone Number

Without these 3 things, your site cannot survive. You can SEO all your site all you can but if the search engines don’t know your name, address and telephone number you’re dead in the water.

This is how local search works. Trust is obtained when your name address, phone number and website url are consistent across the internet. Consumers and Google will trust your business more when they see consistency among your listings.

How Do I Ensure Consistency?

The first thing to do is search out your business name and look for variants. If you find them, change them so they are all the same across every avenue. This will help you gain a competitive edge in the local search engines.

Where Can My Listings Show Up?

Want to show up everywhere?

Social Media places such as your Facebook page, Facebook group page, Instagram, and Pinterest are of great importance to your local search. They legitimize your business and allow more people to find you.

You can also be found on your GMB page (Google My Business), Yelp, online directories, your YouTube channel as well as sites related to your niche. When your listings or citations are found in authority sites, you gain credibility and a big source of new traffic.

Want to take your Local SEO to the next level?

We never charge for a consultation. Why not call us today to find out what we can do for you?

If you are trying to attract more clients, call us today at 1(848) 218-9677. Not only can we help you with your Local SEO, but we can also help you establish very effective Online Marketing strategies to help you grow your customer base even faster.

See what we can do for your Local SEO at https://outtasitemarketing.com/search-engine-optimization/

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Barry Ferguson is the owner and President of Outtasite Marketing LLC, a Local Business consultant who puts the best interests of his clients first by treating them with honesty, respect and care. As a small business owner himself, he knows exactly what business owners need and helps them to boost their bottom line by getting more customers in the door and making long-term sales goals a priority. With 12 years of experience in Website Building, Search Engine Marketing and Reputation Management for local businesses, he is always at the forefront of new technology so he can help his clients stay current and focused on growing their business.


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