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Why Isn’t Your Local Business Making More Sales?

local business ownerIs your local business not making the sales you had hoped for?

Are you running out of tricks to get more customers and clients in the door?

For most local business owners, it can be a frustrating experience trying to grow their business. Finding the right resources to help you keep up with the market, dealing with cash flow problems and doing the right market research are just a few of the problems local business owners face each day as they try to compete in an ever growing and crowded marketplace.

What used to work years ago for local businesses has now become a minefield of planning and adjusting your practices just to keep up.

How Can Local Businesses Survive And Thrive?

Growing a local business takes time, money and good planning but that’s not enough in the digital age. First, you must have a website that converts visitors into customers. Second, you must also learn how to optimize your site for the search engines as well as get in the Google 3-Pack. Lastly, you must know how to get publicity for your business because if potential customers don’t know you exist, you really don’t exist, do you?

Learning the proper skills and attitudes are important for a business owner but they pale in comparison to understanding  how to delegate properly. You can’t be a master of everything in your business that is why you need to hire the right people to take care of the technical aspect of your business as well as the marketing part.

Every business owner has special skills they can use but you put more of a burden on yourself when you don’t invest in skilled labor. Part of the problem lies in cash flow but you must invest in these areas if you want to grow your business beyond what you can handle now.

Are you ready to handle more customers?

If not, then you must plan ahead. According to Info Entrepreneurs, “As your business grows, your strategy needs to evolve to suit your changed circumstances. For example, your focus is likely to change from winning new customers to building profitable relationships and maximising growth with existing customers. Existing business relationships often have greater potential for profit and can also provide reliable cash flow. Newer relationships may increase turnover, but the profit margins may be lower, which may not be sustainable.”

Relationships are key to growth and can have a huge effect on sales when handled correctly. You can’t spend all your time and resources trying to get new customers when you have a base who you can sell to and who like and trust you. Build up that core customer base who will bring in new customers by word of mouth.

That is how you grow a business but Info Entrepreneurs go on to say, “At the same time, every business needs to be alert to new opportunities. There are obvious risks to relying solely on existing customers. Diversifying your customer base spreads those risks.”

When you can minimize the risks and maximize your potential customers you’ve got a winning formula for increased sales growth.

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7 Ways To Quickly And Easily Grow Your Local Business

Scaling your business is hard work and one that is never ending. You need to look at the big picture instead of focusing on the short-term outcomes. They don’t pay the bills.. According to Roland Frasier, a business growth strategist, you’ve got to build up value with your customers. Customer value is at the heart of your business.

So, how do you do that?

1- Have a sales funnel that automates your business – Without this, you’re pushing boulders up a hill. Learn how to use automation to bring in, nurture and ultimately make the final sale.

2- Create a customer loyalty program – Nothing keeps customers coming back more than a loyalty program. It’s an incentive based need that every human has and one that you should take full advantage of. The more you give the more they will come back for more.

3- Diversify what you offer – The more you have to offer the more your clients can buy. Roland goes on to say, “Identify new opportunities within your niche. Uncover the pain points. What else can you sell to your clients. Where else can you add value in the exchange?”

4- Use social media to engage your potential customers – Listen, social media is here to stay so use it  to spread the word out about your products and services while building up your brand. It’s a great way to be where your customers hang out and they will remember you if you engage them the right way.

5- Listen to what your customers are thinking and saying – The more you understand what your customers are thinking and talking about, the easier it will be to meet their demands. If you can be the one that solves their problems you’ve got a customer for life!

6- Pay attention to your competition – If your competition is doing better than you what can you learn from them? How can you incorporate some their strategies into your own marketing? The same holds true when they fail. What can you learn to avoid the same fate?

7- Develop close relationships with other business owners in your community – Other business owners can be a source of great knowledge and wisdom that you can learn from. It is also great to network wit other people in your community. They just may be able to send business your way.

Owning a local business can be hard but very rewarding. If you learn how to incorporate these 7 ideas into your marketing you will be able to scale your business and become a pillar in your community. This is how your business can thrive in the new millenium.

Want to take your Digital Marketing to the next level?

We never charge for a consultation. Why not call us today to find out what we can do for you?

If you are trying to attract more clients, call us today at 1(848) 218-9677. Not only can we help you with your Digital Marketing, but we can also help you establish very effective SEO strategies to help you grow your customer base even faster.

See what we can do for your SEO at https://outtasitemarketing.com/local-search-engine-optimization/

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Barry Ferguson is the owner and President of Outtasite Marketing LLC, a Local Business consultant who puts the best interests of his clients first by treating them with honesty, respect and care. As a small business owner himself, he knows exactly what business owners need and helps them to boost their bottom line by getting more customers in the door and making long-term sales goals a priority. With 12 years of experience in Website Building, Search Engine Marketing and Reputation Management for local businesses, he is always at the forefront of new technology so he can help his clients stay current and focused on growing their business.
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