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Why Local Citations Can Impact Your Online Visibility

If your local business has an online presence, chances are your Google My Business page listing is not properly filled out and you haven’t optimized it yet. If you fall into that category then you are missing out on a ton of traffic that could be coming to your site.

Every local business owner must optimize their Google My Business listing to get the maximum impact. One way of doing this is to get “Citations” from different places on the internet. These may include listings from local directories such as Yelp.com, YellowPages.com, and SuperPages.com as well as be found on other types of websites such as local blogs, news website, employment sites, social media sites, government sites, the Chamber of Commerce site, and anything else that may mention your company.

What Is A Local Citation And How Can It Help Your Business?

If you own a business and have heard of or read about local citations, you may have been confused about exactly what they are and how to get them.

Even if the mention has no link to your company’s website and only your company’s name is mentioned, it is still considered a citation. However, the more information that is included, the better it will be for your business and the higher you will climb up the local search engines.

That’s the good news. The bad news is, if you’re not going after these citations then your are losing out on great publicity for your business and a chance for your customers to find you.

Why Citations Are Good Thing For Your GMB Listing

Any online exposure for your company will bring attention to your products and services, which you can obviously benefit from. Exposure opens you up to potential customers that may have previously passed you by and citations play a vital role in helping you connect with these potential buyers.

In addition to that, citations are critical for search engine optimization today.  Google and other search engines use citations to rank your business. The more citations you have, the higher your website will list in the search results. A higher ranking means more web traffic, which in turn equals more business for you.

So what is the key to getting more citations for your business?

While there are a variety of ways to accomplish this, it all boils down to building more of a presence online.

So, let me ask you the $64,000 question? Are you actively building an online presence that brings in customers or are you totally confused how to do this?

Tips for Getting Citations that Help Your Business

There are several factors you need to consider when building these citations for your Google My Business page.

TIP #1 – How Does Your Citations Look? – All your citations should mention your company’s formal name, your physical address, and your local phone number (also called NAP for “Name, Address, Phone Number”)  and anything else that tells a search engine or a customer exactly who you are.

Even more important is that all of your citations are consistent and contain the exact same information.  Using different addresses and phone numbers (except in the case of multiple locations) could actually hurt your ability to gain any benefits from them.

According to the ReachLocom.com blog, “If Google sees varying information about your business, it’s not sure what to trust, and as a result, may not show anything about your business at all. Plus, having this information listed the same everywhere helps create a user-friendly experience.”

This is what you strive for when putting your listing together. If there are discrepancies in any of your citations, you must go back and change them so that every one of them reads the same across the board.

Tip#2 – List As Much Information As Possible – This information helps the customer make buying decision because they know when you are open, what type of products you have and what your store looks like.

This is why your citation is most effective when it is accompanied by as much information about your business as possible. So be sure to include your hours of operations, pictures, videos, details about your products and services, and any other helpful information you think your potential customers would like to have.

You control the narrative here and the more information you have the easier it is for your potential customers to find you.

TIP#3- Where Do You Get Your Citations From – if you don’t know where to get your citations from, you’re in luck. There are many places to get them from and Moz.com has a list of them that can help your business garner the proper citations.

These include the following:

  • Acxiom
  • Apple Maps
  • Bing
  • Citygrid
  • Facebook
  • Factual
  • Foursquare
  • Infogroup/ExpressUpdate
  • Localeze
  • Superpages
  • Yahoo!*
  • YP
  • Yelp

Another way to get citations for your business comes from Geo and and industry-specific platforms. Let me explain how this works.

If your industry has platforms that you can place your link on then by all means take advantage of these.

Here are a few examples:

Lawyers – Law sites that feature lawyer listings and stories about lawyers

Doctors – Health sites that list your business

Hotels – Travel Sites are great for getting a citation from

Contractors – Professional/trade association sites that list your site will help you rise up the local search engines

Chamber of commerce websites, local business associations, and community hubs – Love to feature local businesses so here’s your shot at getting an easy citation

TIP#4 – Use Distribution Platforms That Have The Pull To Explode Your Citations – The two best distribution platforms to use are:

  • Moz Local – Gives you access to the 4 biggest distribution platforms – $99 per year
  • Yext – Gives you access to 55+ local business directories – $499 per year

These two platforms are your secret weapon to making your citations count! Don’t hesitate to use them to make your Google My Business listing portfolio the best it can be!

Why The Source Of Your Citations Are Crucial To Getting To The Top Of The Search Engines

Just collecting various citations from anywhere is not going to power your Google My Business page. What you need are citations that have relevance and authority. If the citations come from an industry that has no links to your business the citations are worthless.

The same holds true if there is no authority in the citations. The authority and relevance power up your citations so you don’t need to get a ton of garbage citations. Focus on authority citations that can have a dramatic effect on your listing.

If you want to be found, you must make sure your citations from places where your customers go. When they see those citations, they will look at your business as a trusted place for them to shop.

If you want to build your business then you have to make citation building a big part of your online business strategy.

Want to take your Google My Business listing to the next level?

We never charge for a consultation. Why not call us today to find out what we can do for you?

If you are trying to attract more clients, call us today at 1(848) 218-9677. Not only can we help you with your Google My Business listing, but we can also help you establish very effective Online Marketing strategies to help you grow your customer base even faster.

See what we can do for your Google My Business listing at https://outtasitemarketing.com/google-maps-domination/

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Barry Ferguson is the owner and President of Outtasite Marketing LLC, a Local Business consultant who puts the best interests of his clients first by treating them with honesty, respect and care. As a small business owner himself, he knows exactly what business owners need and helps them to boost their bottom line by getting more customers in the door and making long-term sales goals a priority. With 12 years of experience in Website Building, Search Engine Marketing and Reputation Management for local businesses, he is always at the forefront of new technology so he can help his clients stay current and focused on growing their business.


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